Starting on July 29th, the ALS Ice Bucket Challenge has hit the social media world by storm and hasn’t stopped yet. Last night we were challenged by my lovely hubby Edmond Wong. Check out his video here.
Like most people, you may have heard whispers of this ice bucket challenge filtering through the virtual grapevines and been wondering what the big deal was and what the heck is ALS?
ALS was first found in 1869 by French neurologist Jean-Martin Charcot, but it wasn’t until 1939 that Lou Gehrig brought national and international attention to the disease. Ending the career of one of the most beloved baseball players of all time, the disease is still most closely associated with his name. Amyotrophic lateral sclerosis (ALS) is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. (Source: ALS Association website)
The ALS Association launched this public awareness campaign and have been putting eyes and dollars in their pockets to further their fight to find a cure.
We accept the ALS Ice Bucket Challenge!
What we like about this challenge:
- It’s about the people
- A bias towards action
- We can do more together than alone
- A little risk can have a big impact
And for these reasons, we have chosen to challenge 3 friends that we think embody these values.
Here’s our video!
You have 24 hours to respond!